Author(s): Preet Gill and Dr. Kavita Dua

Abstract:
This paper aims to identify the ways how to prevent consumer from exploitation in the market. The present study is initiated to determine the local consumer awareness on the consumer rights and protection act; it is still a common practice that businessmen exploit the consumer with regard to quality, quantity, weight, price and the related factor involved in the daily business transaction. Ignorance is one of the prominent factors contributing in the exploitation of rural masses.