Author(s): Jyoti Gupta, Jahnvi Sharma and Sangita Deodiya

Abstract:
In India, Traditional sectors like hand loom, handicraft and small-scale power loom units are the biggest source of employment for millions of people. The hand loom sector provides direct and indirect employment to 35.22 lakhs weavers and allied workers. (Ministry of Textile, 2021-22). Brocade is one of the traditional textiles in Indian Cultural Heritage. It has vast involvement in different types of goods like- Sarees, Dress materials, home furnishing and various Accessories. The traditional Brocade are manufactured in hand loom (pit loom). They are very expensive, luxurious apparel and labour-intensive work. Katan, Kadua, Tanchui, Zamdani, Kimkhwab and Khaddi are very demanding sarees from ancient to modern trends. Power loom also manufacture Brocade with synthetic materials. The survey of the study conclude that many aspects affect the hand loom sector of Brocade in Banaras such as Lack of marketing strategies, unaware to government program and policies. They need to revive the sector by creating awareness and strong brand value for Brocade of Banaras.

DOI: https://doi.org/10.22271/23957476.2024.v10.i2a.1597