Young consumer’s perception of fast’s food in Raipur city

Dr. Savita Bhoi

2020, VOL. 6 ISSUE 1, PART A

Young consumer’s perception of fast’s food in Raipur city

Author(s): Dr. Savita Bhoi

Abstract:
Introduction: Fast food culture is an emerging trend among the younger genera. The ready availability, low cost, marketing strategies and peer pressure make them popular with children and adolescents. Fast food restaurants are primed to maximize the speed, efficiency and conformity. The menu is limited and standardized essentially to minimize the waiting time so that the customers eat quickly and leave.

Aims: Identify the reasons why Indian consumers are attracted towards the fast foods and consumption pattern of fast food with respect to frequency of visit and choice of fast food outlets. To provide nutrition education to girls.

Methodology: 200 subjects were selected for the study. All the respondents were randomly selected from the people residing in the capital city of Raipur. 100 Gils is control group and 100 girls is experimental group were selected for the study. The self-prepared questionnaires were used for data collection. All the data were analyzed using SPSS software.

Pages: 32-34 | 753 Views 178 Downloads

pdf (510KB)

Impact Factor: Impact Factor(RJIF): 5.3

International Journal of Home Science

Young consumer’s perception of fast’s food in Raipur city

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